Privacy Policy
This Privacy Policy explains how EatFistful.com (“we”, “us”, “our”), owned and operated by High Performance Foods Ltd (company registered in England and Wales), collects, uses, stores, and protects your personal data. We are the data controller for the personal data processed through this website.
Your privacy matters to us, and we are committed to protecting your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What data we collect
We may collect and process the following types of personal data:
Information you provide to us directly: when joining our waitlist, signing up for updates, requesting samples, or contacting us (e.g. your name, email address, optional preference data such as age range or product interests).
Device and technical information: such as your IP address, browser type, time zone, referral source, and information about pages you view or interactions you make on the site.
Cookies and tracking data: we use cookies and pixels (including Meta Pixel, TikTok Pixel) to help us measure the success of campaigns and improve the site. Non-essential cookies are only used with your consent.
How we use your data
We process your personal data for the following purposes:
To operate and manage the Fistful waitlist, sending you updates, invitations to product launches, or sample opportunities (legal basis: consent).
To send marketing communications where you have explicitly given consent by ticking the form checkbox (legal basis: consent).
To run website analytics, improve our content, and measure campaign performance (legal basis: consent, or legitimate interests where appropriate).
To comply with our legal obligations and safeguard our business.
You may withdraw your consent at any time by clicking the "unsubscribe" link in emails or contacting us at privacy@highperformancefoods.co.uk.
Sharing and processors
We do not sell your data. We may share it with trusted service providers who act as data processors, including:
Typeform (for waitlist and form collection)
Mailchimp/ConvertKit (for email management)
Advertising and analytics platforms (e.g. Meta, TikTok)
These service providers process data on our behalf under contractual agreements that comply with UK GDPR.
Your information may be transferred outside of the UK and EEA (for example, to the US). Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.
Data retention
We keep waitlist and marketing data while our product is in development and for up to 3 years after your last contact with us. If you withdraw consent, we will delete your personal data within 30 days unless required by law to keep it longer.
Your rights
Under UK data protection law, you have the right to:
Be informed about how your data is used
Access a copy of your personal data
Request correction of inaccurate data
Request erasure of your data
Restrict or object to processing in certain circumstances
Request data portability (transfer of your data)
Withdraw consent to marketing at any time
Make a complaint with the Information Commissioner’s Office (ICO) if you are unhappy
To exercise any of these rights, email us at privacy@highperformancefoods.co.uk.
Information security
We use appropriate technical and organisational measures to safeguard your personal data, including secure servers and access controls. Please note, however, that no method of transmission over the internet is completely secure.
Links to other websites
Our website may contain links to third-party sites. We are not responsible for their privacy practices, and we encourage you to read their privacy notices.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last revised” date.
Contact us
If you have questions about this Privacy Policy or how your data is handled, please contact us at:
High Performance Foods Ltd
Email: privacy@highperformancefoods.co.uk