Our Story

I Had a Crisp Problem
I bloody loved potato crisps. Salt & vinegar, ready salted, spicy. You name it, I demolished it.

As someone who'd spent years in the food industry working on everything from indulgent brands like Cadbury to healthier options like Graze, I knew the uncomfortable truth: my beloved crisps were nutritionally empty.

But here's the thing, I'm an athlete, I'm busy. When I'm grabbing lunch on the go or need something at the end of a long day before a workout, I don't want something sweet. And I definitely don't want to munch through a protein bar that tastes like a chemistry experiment.

I wanted that satisfying crunch, those familiar flavours. Just... Good for me.

The Problem Hit Me Hard

So I went hunting for alternatives. Protein bars that tasted like chalk. "Healthy" crisps that felt like punishment. Nuts that were either boring or buried in sugar. Everything either sacrificed taste or failed to deliver proper nutrition.

Having spent years in the snack game, I knew the golden rule: taste comes first. Always. If it doesn't taste incredible, nothing else matters. People don't eat nutrition labels - they eat flavour.

A Nuts Idea

The answer was staring me in the face: nuts. Not as a boring healthy option, but as the foundation for something exciting. The science backs it up - a handful of nuts is one of the most powerful daily habits you can build. Protein, fibre, healthy fats, and genuine satisfaction.

But here's the thing - nuts needed to be the star, not the supporting act.

The Result? Fistful.

That's where the name comes from. A fistful of nuts - that perfect handful that science shows can transform your energy, your satisfaction, and your day. And when you nail that choice, when you fuel your body with something that actually works? That's when you get that winning feeling. That fist-pump moment of "yes, I've got this."

By packing 50% nuts into every crisp and keeping the flavours you actually crave - sea salt, salt & vinegar, the classics - we created something that delivers serious nutrition without compromising on the crunch and taste you love.

Snacks for the unstoppable. Made with 50% nuts, clean ingredients, and the familiar flavours that make snacking a joy, not a chore. We're the snack that works as hard as you do.

Whether you're crushing a workout, powering through a deadline, or just need fuel for whatever's next, Fistful delivers the energy, satisfaction, and nutrition your body actually needs.

We’re only at the start line

We're not here to play it safe or follow the crowd. We're here to challenge what snacking can be - one handful at a time.

Fistful. More than a bit Nuts